Marketing in the News
I chose "E.L.F, MAC on driving growth through inclusivity- and tips for others.", by Marketing Dive. I'm interested in this article because I use products from both these brands and inclusivity has been a major issue for the makeup industry. This article was about how beauty need to cater towards every customer. It's important to have everyone in your company on the same team and working towards being inclusive towards everyone. Diversity can drive value and make customers feel seen and taken care of. E.L.Fs Value Proposition is " Inclusivity is not optional. Its fundamental, and our entire business is based on that. One way MAC is keeping their marketing relevnt is by launching a campaign called " I only wear MAC" underscoring their commitment to diversity by showing a range of products on a range of people from Doja Cat to Kris Jenner. The challenge these brands are facing is they need to continue to make their brands more inclusive and cater to...